Jolene's firm markets preplanning services for a mortician.She finds that most of her target market wants to avoid discussing their future funeral needs,and she must somehow first get their attention.Jolene's firm most likely practices the .
A)marketing concept
B)selling concept
C)production concept
D)social marketing concept
E)societal marketing concept

Question

Quizplus · Accepted Answer

The selling concept focuses on aggressive promotion and sales tactics to convince customers to buy a product or service. In this case, Jolene's firm is targeting a market that may not be initially receptive to discussing their funeral planning needs, and therefore may require a more aggressive approach to capture their attention and convince them to consider preplanning services.

Jolene's Firm Markets Preplanning Services for a Mortician