Which of the following is TRUE of social media (SM)?
A) The use of social media is an old-style, organization-centered technique.
B) Social media is used for sending messages and attempts to manage, influence, and control customers and partners.
C) Organizations know social media is popular and can be strategically beneficial.
D) Social media markets to employees and not customers.

Question

Quizplus · Accepted Answer

Organizations recognize the popularity and potential strategic benefits of social media. SM is a user-centered technique that aims to engage, connect, and build relationships with customers and partners, rather than simply controlling or pushing messages to them. SM can also be used for employee engagement, but this is not its primary purpose. Option A and B are false statements.

Which of the Following Is TRUE of Social Media (SM)