On a balanced scorecard,which of the following would be most appropriate to measure financial performance?
A)Market share
B)Customer retention
C)Percentage of sales from new products
D)Investment in intellectual capital

Question

Quizplus · Accepted Answer

Market share is a financial metric that indicates a company's competitive position and relative size in the industry. It reflects the company's ability to generate revenue, profits, and returns on investment. Therefore, it is the most appropriate measure of financial performance on a balanced scorecard. Customer retention and percentage of sales from new products are important metrics for assessing customer satisfaction and innovation, respectively, while investment in intellectual capital is a measure of knowledge and skills development. However, they do not directly relate to financial performance.

On a Balanced Scorecard,which of the Following Would Be Most