Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____.
A)observational study
B)normative study
C) experimental study
D) replication study

Question

Quizplus · Accepted Answer

Alicia is conducting an observational study where she is observing and recording the behavior of customers at Fresnas Mart without interacting with them.

Alicia Is Conducting Research on Consumer Behavior