Decisions related to the ________ portion of the mail interview package involve sponsorship,personalization,and type of appeal (Table 6.1 in the text).
A)outgoing envelope
B)cover letter
C)questionnaire
D)incentive

Question

Quizplus · Accepted Answer

The cover letter is the portion of the mail interview package that involves sponsorship (if applicable), personalization, and type of appeal. The outgoing envelope and incentive do not involve these factors, and while the questionnaire is important for obtaining data, it does not relate to these specific decisions. Therefore, the best choice is B, cover letter.

Decisions Related to the ________ Portion of the Mail Interview