Table 6.2 in the text provides a comparative evaluation of survey methods.Which two methods were shown as high on the flexibility of data collection criteria?
A)in-home interviews;computer assisted telephone interviews (CATI)
B)in-home interviews;mall intercept interviews
C)Internet;mall intercept interviews
D)computer assisted telephone interviews (CATI);mall intercept interviews

Question

Quizplus · Accepted Answer

In-home interviews and mall intercept interviews are considered high on the flexibility of data collection criteria because they allow for more adaptive questioning and can more easily accommodate changes in the survey based on respondent reactions or the need for clarification.

Table 62 in the Text Provides a Comparative Evaluation of Survey