The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem.
A)problem audit
B)management problem
C)problem definition
D)none of the above

Question

Quizplus · Accepted Answer

The problem definition is a broad statement of the general problem and identification of the specific components of the marketing research problem. A problem audit is a review of all research that has been conducted on the problem. The management problem is the problem faced by management that has a marketing research component to it. None of the above is not the correct answer as one of them must be correct.

The ________ Is a Broad Statement of the General Problem