As one of the seven Cs that characterize the interaction between the DM and the researcher,confidence is best defined as: ________.
A)there should not be any hidden agendas,and an attitude of openness should prevail
B)the interaction between the DM and the researcher should be guided by mutual trust
C)marketing research is a team project in which both parties (DM and researcher)must cooperate
D)the interaction between the DM and the researcher should be creative rather than formulaic

Question

Quizplus · Accepted Answer

Confidence refers to the mutual trust between the DM and the researcher. Therefore, option B best defines confidence as one of the seven Cs of interaction. Options A, C, and D are related to other Cs such as cooperation, openness, and creativity.

As One of the Seven Cs That Characterize the Interaction