Interviews with industry experts,individuals knowledgeable about the firm and the industry,may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?
A)These experts may be found both inside and outside the firm.
B)Typically,expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
C)It is helpful to prepare a list of topics to be covered during the interview.
D)All of the above are true.

Question

Quizplus · Accepted Answer

A) Industry experts can be both internal and external to the firm, so it's important to consider both groups.
B) Unstructured interviews are often used when gathering expert information to allow for more detailed and organic responses.
C) Having a list of topics or questions prepared beforehand can help ensure that important information is covered in the interview.
Therefore, all of the above statements are true when it comes to conducting interviews with industry experts.

Interviews with Industry Experts,individuals Knowledgeable About the Firm and the Industry,may