If the management decision problem is: "Should a new product be introduced?" what is the most appropriate marketing research problem?
A)determining the price elasticity of demand and the impact on sales and profits of various levels of price changes
B)determining consumer preferences and purchase intentions for the proposed new product
C)determining the effectiveness of the current advertising campaign
D)determining the impact of new distribution outlets

Question

Quizplus · Accepted Answer

The appropriate marketing research problem would be to determine consumer preferences and purchase intentions for the proposed new product. This would help the management make an informed decision on whether to introduce the new product or not, based on the anticipated demand and potential success in the market. Determining price elasticity or impact of distribution outlets would come in later after the decision to introduce the product has been made. Determining the effectiveness of the current advertising campaign is not relevant to the decision problem of introducing a new product.

If the Management Decision Problem Is: "Should a New Product