Normative influence operates when people conform to social norms because of

Question

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Normative influence is the influence that social norms exert on people's behavior. Social norms are the unwritten rules or expectations that govern behavior in a particular society or group. People conform to social norms because they fear negative social consequences, such as rejection, ridicule, or disapproval. They want to be accepted by others and avoid being ostracized. Therefore, option C is the correct choice. The other options are not relevant to normative influence.

Normative Influence Operates When People Conform to Social Norms Because