Clive sells Direct Marketing Enterprises, a sole proprietorship, to Edwina. This is a transfer of

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Quizplus · Accepted Answer

The sale of Direct Marketing Enterprises from Clive to Edwina involves a transfer of ownership of the business, which is the entirety of the sole proprietorship. The other options, such as a license or trade name, refer to specific aspects of a business but not the entire entity itself. The formula to make a product also only applies to a specific aspect of the business and not the entire ownership.

Clive Sells Direct Marketing Enterprises, a Sole Proprietorship, to Edwina