Concept Computers, a computer store, takes unethical steps to divert the customers of Digit All Goods, an adjacent competing store. Concept may be liable for

Question

Quizplus · Accepted Answer

Concept Computers is engaging in wrongful interference with a business relationship by taking unethical steps to divert customers from Digit All Goods, their adjacent competing store. This may include spreading false information, offering misleading comparisons, or conducting targeted marketing campaigns designed to lure away Digit All Goods customers. Such actions can damage Digit All Goods' reputation and harm their business, which can result in legal liability for Concept Computers. However, this scenario does not involve appropriation (using someone's name or likeness without their consent) or wrongful interference with a contractual relationship (interfering with contractual agreements between Digit All Goods and their customers or partners).

Concept Computers, a Computer Store, Takes Unethical Steps to Divert