Professor Duncan administered a questionnaire containing the following items: Please tell me how you feel about your supervisor's leadership style on the following three items:
Valuable
----:----:----:----:----
Worthless
Easy
----:----:----:----:----
Demanding
Critical
----:----:----:----:----
Uncritical
Duncan was using a:
A)Semantic differential scale
B)Thurstone scale
C)Bogardus social distance scale
D)Guttman scale
E)Likert scale

Question

Quizplus · Accepted Answer

A semantic differential scale asks respondents to rate an object or concept on a series of bipolar adjectives, such as "worthless" to "valuable" or "easy" to "demanding". This is the type of scale being used in the questionnaire administered by Professor Duncan. Thurstone scales involve selecting items that have been ranked by experts, while Bogardus social distance scales are used to measure attitudes towards specific racial or ethnic groups. Guttman scales require items to be ranked in order of difficulty or level of agreement, while Likert scales use a series of statements and ask respondents to indicate their level of agreement.

Professor Duncan Administered a Questionnaire Containing the Following Items: Please