What do social movements try to develop, according to Rhys Williams ("Politicized Evangelicalism and Secular Elites"), to motivate their members and communicate their concerns to a larger public?

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Rhys Williams states that social movements try to develop frames, which are "interpretive schemes or collections of symbols, ideas, and practices that are intended to motivate members and communicate concerns to a larger public."

What Do Social Movements Try to Develop, According to Rhys