The Audubon Society of Minneapolis launched a new chapter. After five years, the chapter had grown to over 200 members, each of whom had thousands of photos of regional birds. One of the requirements for local chapters of the National Audubon Society is for those chapters to digitally archive images of regional birds. The Minneapolis chapter called upon its members (as well as members from other chapters) to label photos of birds, write a brief narrative, and upload the information to the website. The Audubon Society of Minneapolis engaged in what form of knowledge management to accomplish this task?
A) crowdsourcing
B) outsourcing
C) freelancing
D) crowdfunding

Question

Quizplus · Accepted Answer

The Audubon Society used crowdsourcing to digitally archive images of regional birds by calling upon its members to label photos of birds, write a brief narrative, and upload the information to the website. Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially from the online community, rather than from traditional employees or suppliers.

The Audubon Society of Minneapolis Launched a New Chapter