The Lanham Act is intended to protect the owner's investment and goodwill in a mark and prevent consumers from being confused as to the origin of goods and services.

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The Lanham Act, also known as the Trademark Act of 1946, is a federal law in the United States that regulates trademarks, service marks, and unfair competition. Its primary purpose is to protect the owner's investment and goodwill in a mark and prevent consumer confusion.

The Lanham Act Is Intended to Protect the Owner's Investment