Marketing research usually begins with secondary data because it is more accurate and more relevant than primary dat
A.

Question

Quizplus · Accepted Answer

Marketing research usually begins with secondary data to gain an initial understanding of the market or industry in question. However, primary data can often provide more specific and relevant information for the research project. Primary data is gathered firsthand through methods like surveys or focus groups, and is tailored to the specific research questions and objectives.

Marketing Research Usually Begins with Secondary Data Because It Is