In the Spotlight on Small Business Box Titled,"Let's Go to the Movies

In the Spotlight on Small Business box titled,"Let's Go to the Movies," we learned about a recent marketing idea for movie theatres.As a student of marketing,you understand that the purpose of creating a unique movie experience such as "dinner and a movie" is:

A) To differentiate your movie theatre from others.
B) To better utilize the floor space in the movie theatre.It is expensive to permit idle floor space.
C) To reduce the number of patrons that the theatre serves at one time.
D) To double the price of a ticket,without doubling the costs.