What is the term for government relations when it includes indirect communications activity to raise awareness and bring public pressure on government officials through media coverage,petitions,and online campaigns?

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Public affairs typically involves communication activities aimed at raising awareness and shaping public opinion on issues related to government policy and decision-making. This can include using indirect tactics such as media coverage, petitions, and online campaigns to build support and bring pressure on government officials to take action or change policies. While lobbying may also involve some of these tactics, it specifically refers to direct communication with government officials or their staff to influence legislation or policy decisions.

What Is the Term for Government Relations When It Includes