The Coleman PR Group has been hired to promote the Rocky Top Marathon,which will take place in six months.Which of the following should be the first step the agency takes to promote the event?

Question

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Creating a website with a schedule and course map is the first step the agency should take as it provides important information about the event, which can be easily accessed by potential participants. The website can also be used for online registration, promotion, and updates about the event. While offering participant discounts, assembling goodie bags, and sharing news stories about the race can be effective promotional tactics, they are secondary to creating a website as they require participants to already have an interest in the event.

The Coleman PR Group Has Been Hired to Promote the Rocky