Sport Sox is a new company that makes comfortable,breathable socks for runners.The owners of the firm want to use PR to make the targeted audience aware of Super Sox.Which of the following activities would be most effective?

Question

Quizplus · Accepted Answer

Sponsoring a local marathon would be most effective in reaching the targeted audience of runners. It provides an opportunity for Sport Sox to showcase their product at an event where their target market is likely to be present. A video news release may not be as effective in reaching the target audience, and placing an ad in a running magazine or buying naming rights to a stadium may not have as much reach as sponsoring a local marathon.

Sport Sox Is a New Company That Makes Comfortable,breathable Socks