An objective of the Johnson & Johnson plan is: "Engaging and educating healthcare professionals about sustainability best practices." What is an example of an appropriate tactic to implement in support of this objective?
A)hiring a highly respected physician to serve as campaign spokesperson
B)sending out media kits with information on sustainability
C)holding a major industry conference on sustainability best practices
D)offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives

Question

Quizplus · Accepted Answer

Holding a major industry conference on sustainability best practices would directly engage and educate healthcare professionals about sustainability best practices, making it an appropriate tactic to support the objective. A highly respected physician spokesperson or media kits may also be effective tactics for education, but they may not directly engage the healthcare professionals. Offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives is not directly related to sustainability best practices education and could be seen as a form of bribery.

An Objective of the Johnson & Johnson Plan Is: "Engaging