A key message describes what you want your target audience to understand and agree with after the program has been implemented.

Question

Quizplus · Accepted Answer

A key message is a clear statement of the main point or idea that you want to convey to your target audience. It is important to identify this message before implementing a program or campaign so that all communication efforts can be focused on reinforcing it and ensuring that the audience understands and agrees with it.

A Key Message Describes What You Want Your Target Audience