Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavoured cheese along with a coupon for 50 cents off the purchase. Which of the following is likely to be Kraft's objective for this sales promotion?

Question

Quizplus · Accepted Answer

Kraft's objective for this sales promotion is to encourage trial of their new jalapeno-flavoured cheese by giving out samples and a coupon for 50 cents off the purchase. The aim is to attract new customers and increase sales of the new product.

Kraft Sets Up a Stand Inside a Supermarket and Hands