The manufacturer of athletic shoes donates money, bottled water, and t-shirts for runners in connection with a 5K race to raise awareness of prostate cancer. What type of public relations activity does this illustrate?

Question

Quizplus · Accepted Answer

The activity described is event sponsorship, where the manufacturer is providing support (in the form of money, water, and t-shirts) for a race that raises awareness for prostate cancer. It is not sales promotion, press release, or advertising, as it is not specifically focused on promoting or selling the shoes.

The Manufacturer of Athletic Shoes Donates Money, Bottled Water, and T-Shirts