Aveeno, a maker of skin and hair care products, is releasing a new product to help moisturize skin in extremely cold environments. Aveeno needs to encourage trial and build awareness for the product, so it should focus on which of the following for sales promotion?

Question

Quizplus · Accepted Answer

Since Aveeno is releasing a new product, offering samples would be the best choice to encourage trial and build awareness for the product. Point-of-purchase displays could also be effective, but they may not be as impactful as offering samples directly to potential customers. Sweepstakes and contests may not be as appropriate for a product focused on moisturizing skin in cold environments.

Aveeno, a Maker of Skin and Hair Care Products, Is