Mary Beth is a high school student. All of her friends buy their jeans from Expression jeans, so she decides to buy Expression jeans even though Levis fit her better. Mary Beth's purchasing decision is most influenced by which of the following factors?

Question

Quizplus · Accepted Answer

Mary Beth's friends buying from Expression jeans is an example of social influence, as her peers are influencing her purchasing decision.

Mary Beth Is a High School Student