Jack Link's beef jerky advertises in outdoor magazines and has a successful television advertisement campaign, "Messin' with Sasquatch." Affordably priced, Jack Link's products are sold at grocery stores, convenience stores, and gas stations across the country. Which of the following is likely the target market for Jack Link's beef jerky products?

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Jack Link's beef jerky products are affordable and sold at convenient locations such as grocery stores, convenience stores, and gas stations. This suggests that the target market is likely to be consumers who are on-the-go and looking for a convenient snack. The "Messin' with Sasquatch" advertisement campaign appeals to the sense of humor of young adults, indicating that the target market is likely to be 18- to 25-year-olds who live in rural areas and watch Nascar.

Jack Link's Beef Jerky Advertises in Outdoor Magazines and Has