Beige Inc., an Indian beverage company, chiefly operates in its domestic market. It has decided to price its drinks at a fixed margin over the cost required to manufacture them. Given this information, it can be said that Beige is following a _____.

Question

Quizplus · Accepted Answer

Beige Inc. is using a cost-plus pricing strategy because it sets its prices based on the cost of manufacturing its drinks plus a fixed margin. This approach involves calculating the total costs involved in producing a product and then adding a markup percentage to determine the selling price.

Beige Inc, an Indian Beverage Company, Chiefly Operates in Its Domestic