Loen Handicrafts is a company that has entered the international market through exporting. It wants to use the entry tactic of making. Which of the following is most likely true in the given scenario?
A) Loen Handicrafts purchases sales and marketing channels.
B) Loen Handicrafts enters into a joint venture with a partner.
C) Loen Handicrafts establishes its own sales and distribution.
D) Loen Handicrafts begins a greenfield operation.

Question

Quizplus · Accepted Answer

The tactic of "making" in international market entry typically involves a company establishing its own operations in the target market, such as setting up its own sales and distribution channels, rather than relying on partners or acquisitions. This allows the company to have full control over its operations and brand representation in the new market.

Loen Handicrafts Is a Company That Has Entered the International