Briana is charged with redesigning a popular consumer item and has chosen to conduct an interview to gain feedback from her customers.What type of interview would you suggest she conduct?
A) an appraisal interview
B) a selection interview
C) an employment interview
D) an information interview of a dyad
E) a focus group interview

Question

Quizplus · Accepted Answer

A focus group interview would be the best choice for Briana as she wants to gather feedback from multiple customers about the redesign of a popular consumer item. A focus group allows for group discussion and interaction among participants, and can provide valuable insights into consumer preferences and attitudes towards the product. The other options (appraisal interview, selection interview, employment interview, and information interview of a dyad) are not relevant to Briana's goal of gathering feedback from customers.

Briana Is Charged with Redesigning a Popular Consumer Item and Has