Green Goddess Lawncare, Inc., has enjoyed growing profits for 10 years. When new-product development made it feasible for underground sprinkling systems to be installed at a reasonable price, business soared. Recently, through ________ the owner of Green Goddess learned about a seed that only needs to be watered two times each year. This innovation could have serious consequences on healthy revenues and profits. The owner is analyzing the ________ environment in order to remain knowledgeable about new trends that may affect his business.

Question

Quizplus · Accepted Answer

The process of environmental scanning analyzes several external business environments in order to assess opportunities and threats for your respective business. In this particular case, the owner is scanning the technological environment: new inventions and innovations that pose threats to more traditional solutions or methods of solving problems.