B2B markets tend to be

Question

Quizplus · Accepted Answer

B2B markets are typically geographically concentrated, with buyers and suppliers located near each other to facilitate communication and transportation of goods. Marketing intermediaries may play a role, but they do not dominate the market as they do in some B2C industries. B2B markets are generally more rational and less emotional than consumer markets, which does not support option D. While there may be a large number of small buyers, this is not a defining characteristic of B2B markets as small, medium, and large organizations can all participate.

B2B Markets Tend to Be