When it comes to competing internationally, firms that are successful domestically typically:
A)Are more successful internationally.
B)Are on their way to becoming global cult brands.
C) Find that cross-border capabilities may or may not be the same.
D) Find that factors that lead to success domestically are easily translated to competing internationally.

Question

When it comes to competing internationally, firms that are successful domestically typically:
A)​Are more successful internationally.
B)​Are on their way to becoming global cult brands.
C) ​Find that cross-border capabilities may or may not be the same.
D) ​Find that factors that lead to success domestically are easily translated to competing internationally.

Quizplus · Accepted Answer

Domestic success does not always guarantee success in international markets. Firms may face different cultural, legal, and economic conditions overseas that require unique cross-border capabilities. Therefore, the factors that lead to success domestically are not always easily translated to competing internationally.

When It Comes to Competing Internationally, Firms That Are Successful