Firms that have a sustained competitive advantage will find that:
A)Anticipation of future needs is still necessary.
B)The particular advantage will last indefinitely.
C) Sustained competitive advantage is realistic in today's global competition.
D) They have eliminated all non-value-adding activities.

Question

Firms that have a sustained competitive advantage will find that:
A)​Anticipation of future needs is still necessary.
B)​The particular advantage will last indefinitely.
C) ​Sustained competitive advantage is realistic in today's global competition.
D) ​They have eliminated all non-value-adding activities.

Quizplus · Accepted Answer

Anticipation of future needs is still necessary even if a firm has a sustained competitive advantage. Market conditions and technologies can change rapidly, and companies must anticipate future needs to continue to innovate and maintain their competitive advantage.

Firms That Have a Sustained Competitive Advantage Will Find That