When crafting the marketing message, you want all attention focused on:

Question

Quizplus · Accepted Answer

The marketing message should be focused on what the business can do for their target market. This is what is most important to potential customers and what will ultimately drive them to make a purchase. Physical location and facility awards are secondary to the benefits and value that the business can provide. The length of time a business has been in operation may be relevant in some cases, but ultimately it is the value proposition that will be most compelling to consumers.

When Crafting the Marketing Message, You Want All Attention Focused