The commodification process of a local custom or artifact often leads to the development of an image of "authenticity" which amounts to an example of

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The development of an image of "authenticity" in the commodification process of a local custom or artifact often leads to cultural stereotyping, where the culture is reduced to a few essential stereotypes or surface-level characteristics. This can be harmful to the culture in question as it flattens a complex and nuanced identity into a simplified commodity for consumption.

The Commodification Process of a Local Custom or Artifact Often