Measuring quality in brief customer interactions is particularly difficult,as each customer's interaction with a company employee has the potential to be personal and unique.Some service firms have attempted to measure the effectiveness of these transient customer interactions using which of the following scales?
A)Excellent,Good,Indifferent,Poor
B)Exceptional,Positive,Neutral,Exasperating
C)Did not meet expectations,Met expectations,Exceeded expectations
D)A point scale awarding one to five-stars based on the interaction
E)Good,Better,Best

Question

Quizplus · Accepted Answer

The scale "Did not meet expectations, Met expectations, Exceeded expectations" is commonly used to measure customer satisfaction and the effectiveness of interactions, as it directly relates to customer expectations and outcomes.

Measuring Quality in Brief Customer Interactions Is Particularly Difficult,as Each