Every year around mid-May,the Grand Hotel on Mackinac Island runs a special to coincide with the Lilac Festival.This special offers visitors a three day stay (3 days/2 nights) combined with all meals and a guided tour of the various Lilac displays.Which of the following terms best captures this program?
A) Sales and Operations Planning
B) Marketing Strategy
C) Yield Management
D) Aggregate Planning.
Correct Answer:
Verified
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A)Provides an opportunity for
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