Delia's Is a Clothing Retailer That Targets Teenage Girls

Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.

A) viral marketing
B) stealth marketing
C) integrated marketing communication
D) word-of-mouth marketing
E) mass communication