A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business. What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations?

Question

Quizplus · Accepted Answer

The national chain of coffee shops would most likely use public relations to improve its corporate image in response to the accusations of engaging in an illegal conspiracy to drive independent coffee shops out of business. This involves using various communication channels, such as press releases, social media, and events, to create a positive image and relationship with the public. It allows the company to address the accusations and showcase its commitment to ethical and fair business practices.

A Newspaper Article Reported on a Lawsuit in Which Independent