Kodak markets cameras, film, X-ray film and equipment, printers, printer accessories, motion picture film, and touch screen sensors. Kodak is likely to have ________ who coordinate the mix of the product lines.

Question

Quizplus · Accepted Answer

Product category managers are responsible for coordinating a specific group of related products within an organization. Considering that Kodak offers a diverse range of products, it is likely to have product category managers who can efficiently manage and coordinate the different product lines. Brand managers are responsible for building and promoting a specific brand, whereas venture teams focus on developing new business opportunities. Communication teams are responsible for delivering the company's messages to its audience effectively. Market managers are responsible for analyzing and researching market trends and creating marketing strategies.

Kodak Markets Cameras, Film, X-Ray Film and Equipment, Printers, Printer