Some people want healthy cereal that will help them lose weight. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
A) geodemography
B) target marketing
C) cultural diversity
D) psychographics
E) market fragmentation

Question

Quizplus · Accepted Answer

The diversity of consumers in terms of their preferences for cereal is an example of market fragmentation. This refers to the phenomenon where a market or industry becomes highly segmented or divided, with various consumer groups seeking different products and services to meet their unique needs and preferences. In the case of cereal, there is no one-size-fits-all product that will appeal to everyone, leading to a fragmented market with a wide range of options for consumers.

Some People Want Healthy Cereal That Will Help Them Lose