Baby boomers ________.
A) were born between 1965 and 1978
B) are currently in their 30s and 40s
C) are important to marketers because of the size and wealth of the segment
D) are 75 or older
E) are the parents of Generation X, not Generation Y

Question

Quizplus · Accepted Answer

Baby boomers are important to marketers because they make up a large and wealthy segment of the population. Options A, B, D, and E are incorrect. Baby boomers are typically defined as those born between 1946 and 1964, so they are currently in their mid-50s to mid-70s. Option E is also incorrect because baby boomers are the parents of both Generation X and Generation Y.

Baby Boomers ________