Before selecting a targeting strategy, marketers should ________.
A) select media for an advertising campaign
B) develop segment profiles
C) compare target markets
D) implement a positioning strategy
E) finalize the marketing mix

Question

Quizplus · Accepted Answer

Before selecting a targeting strategy, marketers should develop segment profiles in order to understand the characteristics, needs, and behaviors of potential target markets. This information will then inform the selection of a targeting strategy, which may involve pursuing one or more of these segments with marketing efforts. Selecting media, implementing a positioning strategy, and finalizing the marketing mix all come after the selection of a targeting strategy. Comparing target markets may be part of the segment profiling process, but it is not the first step in developing a targeting strategy.

Before Selecting a Targeting Strategy, Marketers Should ________