A target market is not viable unless the segment is large enough to be profitable now and in the future.

Name: A target market is not viable unless the segment is large enough to be profitable now and in the future.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A target market needs to have enough consumers to generate profits in the present as well as in the future to be considered viable. If the market is too small, the cost of acquiring and maintaining those customers may outweigh the potential revenue, making it non-viable.

A Target Market Is Not Viable Unless the Segment Is