Which of the following is a limitation of the BCG matrix?
A) It doesn't help managers determine which SBUs need investment to grow.
B) It doesn't help managers determine which SBUs should be dropped from the portfolio.
C) It focuses on the future of the market rather than current conditions.
D) It doesn't tell managers the best ways to make growth happen.
E) It can't be used by corporations with multiple SBUs.

Question

Quizplus · Accepted Answer

The BCG matrix helps in categorizing different business units or products based on their market growth and market share, but it does not provide specific strategies or methods on how to achieve growth or manage each category.

Which of the Following Is a Limitation of the BCG