A(n) ________ is the market segment a firm selects because management believes the firm's offerings are most suited to winning those customers.

Question

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A target market is the specific group of customers that a firm chooses to pursue based on their needs, preferences, and characteristics. This is the group of customers that the firm believes they can most effectively appeal to with their products or services.

A(n) ________ Is the Market Segment a Firm Selects Because