A customer's desire for a product coupled with the buying power or resources to obtain that product is called ________.
A) benefit
B) demand
C) need
D) utility
E) service

Question

Quizplus · Accepted Answer

Demand is the only option that includes both a customer's desire for a product and the ability to purchase it. Option A (benefit) only refers to the advantages or positive outcomes of a product, option C (need) only refers to a requirement or necessity for a product, option D (utility) only refers to the usefulness or satisfaction provided by a product, and option E (service) only refers to the assistance or performance offered by a business.

A Customer's Desire for a Product Coupled with the Buying